How do I choose a topic for an information product?
Choose an information-product topic by starting with a specific problem people want help solving, then narrow it until the outcome can be explained clearly.
Choose an information-product topic by starting with a specific problem people want help solving, then narrow it until the outcome can be explained clearly.
A useful information product starts with a specific problem and a practical outcome, then uses the format that makes the solution easiest to consume.
A practical way to think about it
- Choose a narrow problem you can explain clearly.
- Organize the material in the order a beginner would actually use it.
- Use checklists, examples or worksheets when they make action easier.
- Pick PDF, video, audio or another format based on the job the content needs to do.
Let the problem choose the format
If the customer needs a reference, a PDF or checklist may be ideal. If they need to see a process performed, video can be better. If they need to complete decisions or exercises, a workbook can add more value than extra lectures.
A simple beginner example
A “first affiliate campaign” topic might become a short step-by-step PDF plus checklist if the process is mostly decisions and links; a screen-recorded lesson is better if the learner must see software setup.
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