My Secret Sales Machine

How do I organize information into a step-by-step product?

That's a good question. If you're asking, “How do I organize information into a step-by-step product?,” here's how I'd approach it: Start with one specific problem or question, organize the information around helping.

That's a good question. If you're asking, “How do I organize information into a step-by-step product?,” here's how I'd approach it: Start with one specific problem or question, organize the information around helping the buyer solve it, and leave out material that does not support that result.

Start with the problem, not the tactic

For a beginner, the easiest way to make progress is to keep the question tied to the result you actually want. That prevents a simple decision from turning into a pile of unrelated tools, techniques, or extra work.

The useful test is whether the next action makes the original problem clearer or easier to solve. If it does not, it probably belongs later—or not at all.

A practical way to apply this

  1. Start with one specific problem the buyer wants solved.
  2. Choose a format that makes the solution easy to use.
  3. Organize the material in a logical sequence.
  4. Remove material that does not support the promised result.

What to avoid

Avoid choosing a format only because it is fashionable or easy to produce. The format should serve the problem and the person using the product.

Use this as a quick check

Before adding another step, ask: does this directly help with how do i organize information into a step-by-step product? If the connection is weak, simplify the plan and return to the main result.

Beginner takeaway: That's a good question. If you're asking, “How do I organize information into a step-by-step product?,” here's how I'd approach it: Start with one specific problem or question, organize the information around helping the buyer solve it, and leave out material that does not support that result. Keep the next step relevant, understandable, and connected to the result you are already trying to reach.
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