What should I offer as a lead magnet?
If you’re new to this, here’s the plain-English answer and what matters most.
A good lead magnet solves a small, immediate problem for the same person you hope to continue helping.
The best format is not automatically an ebook. Choose the smallest format that delivers the promised result clearly.
Useful lead-magnet formats
- A one-page checklist.
- A short beginner guide or report.
- A template, worksheet or swipe file.
- A short email course or mini-training.
- A resource list or quick-start plan.
Match it to the page
If someone is reading about free website traffic, a “First 10 Free Traffic Actions” checklist is more relevant than a giant bundle of unrelated business ebooks. Relevance gives the visitor a reason to exchange an email address.
Use content you already have intelligently
If you own articles, PLR or training with the appropriate rights, you may be able to use the underlying knowledge to create a focused new resource. Combine related ideas, update them, add examples and organize them around one outcome. Do not assume every license allows every use—check the rights first.
Your lead magnet should also connect naturally to what comes next. It can prepare the subscriber for a related product or training without turning the free resource into a disguised advertisement.
I’ve matched this question to one next resource that continues from what you just learned.
My Secret Sales Machine provides educational information. Results vary by person, offer, traffic source and implementation.