Why are people visiting my page but not opting in?
If you’re new to this, here’s the plain-English answer and what matters most.
If people visit your page but do not opt in, the problem is usually somewhere in the match between the visitor, the promise and the amount of friction.
Does the free offer match why they arrived?
Someone reading about email subject lines may not want a generic 100-page “Internet Marketing Secrets” ebook. A smaller resource that directly continues the topic can feel more valuable because it is relevant.
Is the benefit obvious?
Tell people what they will receive and what it helps them do. “Join my newsletter” describes an action. “Get the 10-point checklist for setting up your first squeeze page” describes a useful outcome.
Reduce unnecessary friction
- Ask only for information you need.
- Make the form easy to use on a phone.
- Keep competing links and unrelated offers to a minimum.
- Explain what happens after submission.
- Make sure the promised resource actually arrives.
Look at the traffic source too
A perfectly designed opt-in cannot make an irrelevant visitor want the resource. Compare opt-in behavior by page or traffic source when possible. If one source converts and another does not, the page may not be the only issue.
I’ve matched this question to one next resource that continues from what you just learned.
My Secret Sales Machine provides educational information. Results vary by person, offer, traffic source and implementation.